Privacy Policy
Trend Consulting Group
Effective Date: 01/07/2025
At Trend Consulting Group, your privacy is a top priority for us. This Privacy Policy explains how we collect, use, and protect your personal information in accordance with the Australian Privacy Act 1988 (Cth) and Australian Privacy Principles (APPs). By using our website or services, you agree to the terms outlined below.
1. Personal Information We Collect
We collect personal information that may include your:
Name
Company or business name
Job title
Email address
Phone number
Any information provided through forms, emails, calls, or direct communication
This information is collected voluntarily and helps us provide relevant marketing support, respond to your enquiries, and deliver personalised services.
2. How We Use Your Information
We use the personal information you provide to:
Respond to your enquiries
Provide marketing and consulting services
Send updates, newsletters, or offers (only if you’ve opted in)
Improve our website and user experience
Understand audience behaviour through analytics
Comply with legal obligations
We do not sell, rent, or share your personal information with unauthorised third parties.
3. Third-Party Tools We Use
To better understand our audience and improve performance, we use the following third-party services:
Google Analytics
We use Google Analytics to track website traffic and user behaviour. This service may collect data such as your IP address, browser type, pages visited, and time spent on the site. This information is anonymised and used solely for statistical analysis.
Google's privacy policy: https://policies.google.com/privacy
You can opt out of Google Analytics tracking using this browser add-on: https://tools.google.com/dlpage/gaoptout
Meta (Facebook) Pixel
We use the Meta Pixel to track conversions and deliver targeted advertising on Facebook and Instagram. This may include data about your activity on our website, such as page views or form completions.
Meta’s privacy policy: https://www.facebook.com/privacy/policy
HubSpot (or similar CRM tools)
We may use CRM or email automation platforms like HubSpot to manage leads, email newsletters, and customer communication. These platforms store data you voluntarily submit via our website forms, including contact details and inquiry messages.
All tools are used in accordance with their respective privacy policies and applicable laws.
4. Cookies and Tracking Technologies
Our website uses cookies to:
Enhance site functionality and performance
Remember preferences and improve user experience
Analyse web traffic
Deliver remarketing or behavioural advertising (via Meta or Google)
You can choose to accept or decline cookies in your browser settings. Disabling cookies may limit some website functionality.
5. Security and Data Storage
We take reasonable steps to ensure your personal information is stored securely, protected from misuse, loss, and unauthorised access. Data is stored on secure servers with restricted access, and only retained as long as necessary for the purposes it was collected or as required by law.
6. Disclosure of Information
We may disclose your personal information:
To third-party service providers for legitimate business purposes (under strict confidentiality)
When required by law, court order, or government authority
In the event of a company restructure, merger, or sale
We will never disclose your data to unauthorised third parties without your consent.
7. Access and Correction
You have the right to access your personal information held by us and to request corrections if inaccurate. To do so, please contact us using the details below.
8. Policy Updates
This Privacy Policy may be updated from time to time. Any changes will be posted on this page, and we recommend you review it periodically to stay informed.
9. Contact Us
If you have any questions about this Privacy Policy or how your data is handled, please contact us.